BSI Mobile Adoption Process with Religiosity As a Moderation Variable

نویسندگان

چکیده

During a pandemic like today, new habits have emerged in society, one of which is conducting financial transactions. The presence Bank Syariah Indonesia expected to the and technological capabilities meet customer needs following sharia principles reach currently unspoiled market by creating an Islamic ecosystem becoming centers economy finance world. BSI Mobile application right solution with ease for benefits such as paying infaq, alms, hajj savings deposits, opening account online. In this study, superiority feature spiritual, financial, social friend main target banks Muslims, then potential banking very large. This study uses sample 308 prospective respondents. Analysis using SEM based on PLS (Partial Least Square) shows that innovation bank reputation significant effect attitudes intentions adopt Mobile, except are moderated religiosity. can provide input improve mobile services amidst development digital technology after Covid-19 pandemic.

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ژورنال

عنوان ژورنال: European Journal of Business and Management Research

سال: 2022

ISSN: ['2507-1076']

DOI: https://doi.org/10.24018/ejbmr.2022.7.6.1709